FinFit’s Intelligence-Driven Financial Wellness Platform Motivates Employees
FinFit announced its mobile-first focus in July, updating FinFit.com with a sleek new look and improved functionality. The user experience for members follows suit, creating a smart, seamless journey site-wide from information-gathering to ultimate financial health improvement. Dozens of customer interviews were conducted by a design firm that specializes in user experience transformation. FinFit leveraged those findings to reinvent its financial wellness platform.
Members can log in to FinFit via facial recognition, fingerprint technology, and various other mobile-friendly options. The FinFit experience begins with a personal financial health assessment which identifies each member’s financial goals and current financial situation. This differentiator allows FinFit to provide unique recommendations and next steps tailored to each member, unlike other programs that offer generic solutions that may not be relevant or necessary.
Each FinFit member journey is AI-driven, utilizing data to determine the best ‘next steps’ to help each member achieve financial stability. A new member rewards program encourages members to explore FinFit, awarding points for completing actions that will improve their financial acumen.
Founded in 2008, FinFit has grown to be the nation’s largest holistic financial wellness benefit platform that has transformed thousands of lives, servicing over 125,000 clients. FinFit provides a self-directed online experience that helps employees improve their financial well-being and become financially stable. Through personalized financial assessments, premier educational resources and one-on-one financial coaching, employees are motivated to increase their financial knowledge and change their behavior to better manage their finances. FinFit helps to eliminate stress in the workplace by providing sensible financial solutions like early wage access, student loan services and consumer loans made by Celtic Bank, Member FDIC, that empower employees to tackle financial challenges. FinFit is a powerful way for employers to attract and retain talent by helping employees get focused, get healthy and become more productive.
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