FinFit’s mission is to provide a financial safety net for the American workforce. Established in 2008, FinFit serves over 50,000 US employers, reaching over 10 million workers. The platform includes a personalized financial assessment, premier educational resources, online money management tools, financial coaching, credit and loan solutions, and a member rewards program. Focus on creating positive, healthy financial behaviors and products to support behavioral change has proven to reduce financial stress and increase employee retention by more than 25%.